Why identity theft protection matters
Identity thieves are constantly developing new tactics to steal personal and financial information. From targeted phishing emails to data breaches exposing millions of records, the risks are everywhere. In fact, Identity theft is the #1 crime in America, and the FTC received 1.1 million reports of identity theft in 2024 alone.
But the damage goes far beyond stolen data. When your personal information is exposed, criminals can open credit cards in your name, take out fraudulent loans, or even drain your bank and investment accounts. Victims are often left with wrecked credit, frozen assets, and years of financial stress as they work to reclaim their identity and restore their financial stability. The emotional toll—fear, frustration, and loss of trust—can be just as devastating as the monetary impact.
Cybersecurity Awareness Month shines a light on these dangers while underscoring the need for identity theft protection.
How LifeLock is different
Not all identity theft protection services are created equal. Here’s why LifeLock is the leader in identity theft protection:
- Only LifeLock fixes identity theft, guaranteed*: If your identity is stolen, LifeLock’s expert Restoration Specialists work to resolve the problem and restore what was lost—giving you assurance that you’re never on your own.
- The Million Dollar Protection Package: LifeLock provides up to $3 million in coverage, with up to $1 million each for stolen funds, reimbursement for expenses, and access to lawyers and experts if needed, up to the limits of your plan.**
- Advanced, always-on monitoring: LifeLock monitors hundreds of millions of data points every second—far beyond what you could ever track on your own. From credit activity to the dark web, LifeLock proactively scans for threats to your personal information.
- Proven leadership: As the recognized leader in identity theft protection, LifeLock combines years of expertise, advanced monitoring technology, and trusted customer support to deliver peace of mind in an increasingly unpredictable digital landscape.
Protect what matters most
Even the best personal precautions can’t eliminate the risk of identity theft. That’s why LifeLock goes beyond just monitoring—offering unparalleled financial coverage, guaranteed restoration*, and the confidence that comes from working with the industry leader.
This Cybersecurity Awareness Month—and every month—LifeLock is here to help you navigate the digital world more confidently and more securely, with the assurance that your identity has powerful protection behind it.
*Restrictions apply. Automatically renewing subscription required. If you're a victim of identity theft and not satisfied with our resolution, you may receive a refund for the current term of your subscription. See LifeLock.com/guarantee for complete details.
** Up to $1 million for coverage for Lawyers and Experts included on all plans. Reimbursement and expense compensation varies according to plan—up to $1 million each for LifeLock Ultimate Plus. Insurance benefits are issued by third parties. See LifeLock.com/legal for policy info.
Editor’s note: Our articles provide educational information. LifeLock offerings may not cover or protect against every type of crime, fraud, or threat we write about.
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